HUMMER EV / 2022
A QUIET REVOLUTION
When the electric vehicle revolution hit the United States, GM was ready and the first thing they did was bring back the iconic HUMMER. This time they wanted to brand it as an eco-friendly, forward thinking, tech-savvy electric vehicle. I jumped in with both feet and re-imaged what the brand could be in this new world. My concept was a sleek yet innovative design that leverage some of the old Hummer assets but brought it into this century with a fresh color palette, new fonts, and edgy logo. |
Design creates culture. Culture shapes values. Values determine the future. |
Get In Touch
Design, attention to detail, and innovation are the foundation to any good business.
I thrive to design for the future and will always seek out perfection. Reach out and let's see how we can work together. |