2023 CADILLAC LYRIQ EV INTERFACE / 2022
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BRAND TRANSFORMATION VIA EXPERIENCE
A vehicle’s user experience is quickly becoming one of the most important and differentiating parts of the overall experience. In fact, many automotive insiders believe that software will make up 90% of automotive innovation by the end of the decade In designing the user interface for Cadillac, we started with a vision but recognized that we were going to need a fresh perspective and new ways of thinking to turn it into a reality. Powered by technology new to the automotive industry, we had an opportunity to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world. |
Every great design begins with an even better story. |
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