James Brunk
  • HOME
  • WORK
    • CHEVY SILVERADO EV
    • ANDROID WEAR ORBIT
    • GMC SIERRA
    • STRIDE SIGNATURE
    • AERA SMART HOME
    • GETTY REBRAND
    • Cadillac LYRIQ
    • GM CASE STUDY
    • FORD HOLOLENS
    • COKE JOURNEYS
    • ISTOCK HOLOFRAMER
    • NIKE FUELBAND
  • Contact

Cadillac LYRIQ

2023 CADILLAC LYRIQ EV INTERFACE / 2022
BRAND TRANSFORMATION VIA EXPERIENCE
​
A vehicle’s user experience is quickly becoming one of the most important and differentiating parts of the overall experience. In fact, many automotive insiders believe that software will make up 90% of automotive innovation by the end of the decade

In designing the user interface for Cadillac, we started with a vision but recognized that we were going to need a fresh perspective and new ways of thinking to turn it into a reality.
​
Powered by technology new to the automotive industry, we had an opportunity to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world.
Every great design begins with an even better story.
PLAY EXPERIENCE
Picture
Picture
Picture
Picture
Picture
Picture

Get In Touch

Design, attention to detail, and innovation are the foundation to any good business.
​I thrive to design for the future and will always seek out perfection.

​Reach out and let's see how we can work together.
CONTACT ME
Proudly powered by Weebly
  • HOME
  • WORK
    • CHEVY SILVERADO EV
    • ANDROID WEAR ORBIT
    • GMC SIERRA
    • STRIDE SIGNATURE
    • AERA SMART HOME
    • GETTY REBRAND
    • Cadillac LYRIQ
    • GM CASE STUDY
    • FORD HOLOLENS
    • COKE JOURNEYS
    • ISTOCK HOLOFRAMER
    • NIKE FUELBAND
  • Contact