NIKE FUELBAND EXPERIENCE / 2015
Working as an Art and Creative Director I oversaw the design and user interface of the Nike Fuelband Experience. This allowed users to self-guide through how their FuelBand worked and how to set their device up in store, as well as allowed for in-store employees to guide users through setup and initializing their new devices.
The experience was rolled out to NikeTown's worldwide, with multiple language support and a centralized management system that allowed kiosks to be centrally updated intelligently, only initializing large updates based on store downtime, while also allowing local updates global overrides for immediate updates as needed.
Design creates culture. Culture shapes values. Values determine the future.
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