FORD HALL OF FANS / 2018
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HALL OF FAMERS FOR LIFE.
Most sports have a Hall of Fame, but none had a hall of fame honoring the people that make it all possible, the fans. We worked alongside Ford and Pro Football Hall of Fame to do just that. We built the idea from the ground up including branding, messaging, and a massive social buzz. This multi-year integration between Ford, dealers, and business and media partners culminates with the creation of a physical Ford Hall of Fans inside the Pro Football hall of fame that is bound to redefine how sports marketing partnerships are measured. |
The details are not the details. They make the design. |
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