BROOKS TRANSCEND BRANDING / 2012
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RISE ABOVE THE RUN
Brooks has always been a fun brand fueled by the community of passionate runners it inspires. The Run Happy campaign has been a staple in fitness culture from day one of the launch. As runners have switched from barefoot running to a more stable ride, Brooks was there to provide the ultimate cushioned shoe in the Transcend. I knew we had to double down and get VERY creative with the launch of this shoe. We branded the shoe as a plush ride fit for even an astronaut. The shoe’s branding was an absolute success as we did “Rise Above The Run". |
Design creates culture. Culture shapes values. Values determine the future. |
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