SIGNATURE THEATRE / 2013
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A SIGNATURE EXPERIENCE
A project that started out as a .com request soon became a remarkable creative collaboration with the Gehry Partners in branding and innovation. Together we incorporated larger than life murals of the founding playwrights throughout the space, strategically place and design digital way finding screens guiding constituents from the street to one of the three different stages and use 85” touchscreens to educate guest about the history of the theatre as well as input and share their overall sentiment of their theatre/performance experience. It was a once in a lifetime experience. |
Good design is obvious. Great design is transparent. |
